Achieving Innovative And Progressive Transformation To Grow A Profitable Customer Base Across The Gambling Sector
Over the past decade, the global betting and gambling industry has experienced an unprecedented transformation. While recent years have experienced a general contraction in customers’ discretionary spend, developments across the online market have led to the growth in new customer segments. The landscape has transformed by the emergence and growth of digital companies with unrivaled online capabilities and attractive brands to engage the customer base.
In today's market, what are you doing to entice customers to increase customer lifetime value and sustain revenue generation?
The CX Transformation gambling conference brings together all the leading developers and operators involved in the online, multi-platform, mobile and land-based gambling space. Over three days, high profile companies such as Gala-Coral, Rank Interactive, Unibet, Novomatic, bwin,partyand Casinos Austria will share their expertise and work together to discuss the most pioneering customer experience strategies to achieve innovation, maximise customer engagement, ensure brand prominence and drive profitability through customer experience.In an industry, where the user customer experience is based on the thrill of the game, what do operators and developers need to do to achieve standout and make their products as functional, accessible and enticing as possible for the market?
Whether you have a presence in any of the following gambling areas, this event is just for you:
ONLINE * MOBILE * MULTI-PLATFORM * STREET * CASINO * LOTTERY * SPORTS BETTING * BINGO * POKER
Issues to be addressed include:
- Online gambling focus: Hear how bwin.party Digital Entertainment, Yazino and Betsson Group have transformed their digital capabilities to maximise the speed, excitement and functionality of the end-to-end experience
- Big data and analytics: Learn how Gala Coral Group have achieved multi-channel customer management excellence
- Loyalty, retention and acquisition incentives: Novomatic reveals the secrets to its success
- Top mobile versus online gambling principles explained – new approaches to achieving customer experience transformation shared by DAB Gaming and Rank Interactive
Why attend? Walk away with clear ideas on how to:
- Deliver a superior,brand-focused, customer centric transformation strategy to improve your bottom line
- Improve loyalty and retention to increase player lifetime value to keep existing customers
- Increase interaction between you and your diverse customer base - keep up customer interaction against your competitors
- Achieve process transformation, ensuring simplicity, functionality and ease of access - it's all about the win and the excitement to keep customers loyal!
- Embed customer centricity across the corporation - department buy-in will have a huge impact on your profits
- Maximise customer engagement across multiple touch points and ensure you request their feedback and measure results to make positive changes going forward