Achieving Innovative And Progressive Transformation To Grow A Profitable Customer Base Across The Gambling Sector
Over the past decade, the global betting and gambling industry has experienced an unprecedented transformation. While recent years have experienced a general contraction in customers’ discretionary spend, developments across the online market have led to the growth in new customer segments. The landscape has transformed by the emergence and growth of digital companies with unrivaled online capabilities and attractive brands to engage the customer base.
In today's market, what are you doing to entice customers to increase customer lifetime value and sustain revenue generation?
As competition intensifies, gambling companies realise the importance of the customer experience as a strategic weapon to maximise market share. The added challenge is that technology itself is increasing in complexity in addition to the technological know-how of today’s gambling customer.
This high level conference will look at key strategic and operational initiatives that will enable betting and gambling companies to achieve innovation, maximise customer engagement, ensure brand prominence and drive profitability through customer experience.
Three days of first class networking,peer-to-peer learning, thought leadership and discussions including:
- Online gambling focus: Hear how bwin.party Digital Entertainment, Yazino and Betsson Group have transformed their digital capabilities to maximise the speed, excitement and functionality of the end-to-end experience
- Big data and analytics: Learn how Gala Coral Group have achieved multi-channel customer management excellence
- Loyalty, retention and acquisition incentives: Novomatic reveals the secrets to its success
- Topmobile versus online gambling principles explained – new approaches to achieving customer experience transformation shared by DAB Gaming and Rank Interactive
Attend and walk away with clear ideas on how to:
- Deliver a superior,brand-focused, customer centric transformation strategy
- Improve loyalty and retention to increase player lifetime value
- Increase interaction between you and your diverse customer base
- Achieve process transformation, ensuring simplicity, functionality and ease of access - it's all about the win and the excitement!
- Embed customer centricity across the corporation alongside revenue focus
- Maximise customer engagement across multiple touch points