Post-Conference Workshop Day

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·        The importance of analytics in driving targeted CRM, pricing and promotions for customers 

·        An overview of the latest analytics tools to shape your product design, marketing strategy and user experience to directly improve profits?

·        Developing robust customer-centric architecture to support masses of data being driven through

·        How online advances represent an opportunity for agile online companies?

·        Unlocking big data to tailor your content and communication for a new generation of customers across multiple platforms and channels

·        The importance of big data analytics to effectively target your customers in the right place and at the right time


Paul Morrissey
Customer Experience Expert
University of Liverpool

·        Efficiently identify and resolve customer-facingusability issues

·        Improve customer support by immediatelyunderstanding what customers see and responding to their issues accordingly

·        Proactively reach out to assist and recoverstruggling or abandoned customers to recoup potentially lost revenue

·        Achieve dispute resolution quickly to providebackdated proof of betting odds

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